Star Plus commands a substantial footprint reaching over 170 million viewers across the country. With the perennial ambition of being the No. 1 player in the GEC category, the effort has focused on two imperatives - How do I enter conversations? & How do I become the conversation?
StarPlus has always focused on creating a differentiated brand that is human and connected with everything that happens in the world. The brand has always given dimensions to relationships and championed progressive philosophies successfully being a thought leader in its do.
Audiences of today are evolving faster than ever before in a hyper connected world that is powered by seamless access and exposure. The impact is wholistic, evident in the lifestyle, conversations, aspirations and even more so in relationships.
This has gone beyond evolution of ‘thought’ to being expressed in ‘action’ giving way to meaningful relationships that are forward looking. Acceptance, open dialogue, positive confrontations and key characteristics of relationships today versus a closed door approach that was commonplace.
Thus being cognisant of the today and the upcoming future, StarPlus evolved it’s philosophy from Rishta Wahi Soch Nayi to Rishta Wahi Baat Nayi moving from an ‘Introspective Soch’ to an expressive ‘baat’.
Strengthening thinking with action StarPlus opened possibilities to showcase a brand the belives that relationships are the same but the conversation amongst the audience of today has evolved