LEGACY BRAND THAT CHAMPIONS A PROGRESSIVE PHILOSOPHY
Star Plus commands a substantial footprint reaching over 170 mn million viewers all over the country. Star Plus, has always upheld the cause of gender equality, encouraging women to stand up for their identity. Star Plus, believes that when her limitless potential gets unshackled, she has the power to impact and influence her world.
In line with the philosophy, Star Plus in 2017 challenged age-old gender stereotypes stimulating nationwide conversations in the country through the brand philosophy of “Nayi Soch”.