We discovered a large volume of searches for TED TALKS - the show, the speakers and the themes crop up with the PR announcement of the show.
Search volumes were significantly high at 264 mn with and patterns indicated that the audience is searching for information & content.
Capitalising on this trend a media innovation was brought alive to enable discovery and elevate their search experience by partnering with Google to package information as ‘knowledge panels’ on Google as information capsules.
As the show generated tremendous intrigue, searches on TED Talks soared across the country to a substantantial 302 mn. These knowledge panels allowed for relevant discovery of the show content & hyper involved sampling with individual ideas and their speakers packaged as individual capsules affirming the true intent behind the effort.
Search was thus used an effective module of discovery delivering a content experience that was concise, palatable & accessible to India at large.