Star Plus in 2017 challenged age-old gender stereotypes stimulating nationwide conversations in the country through the brand philosophy of “Nayi Soch”
The philosophy was unveiled by India’s cricketing stars breaking the country’s biggest gender biased tradition donning their mother’s name on their jersey instead of their father's.
And was further manifested leveraging key topical apertures
Womens Day challenged existing set norms & gender biased symbolism in the country with a global first thought - ‘And Daughters’
Mother’s Day celebrated contribution of the mother, through a thought-provoking statement- 'Made by Mom'